Icy Hot
CLIENT: CHATTEM
Icy Hot is still a solid brand, but it needed a digital kick in the butt.
The mobile app helps users heal their aches and pains in a simple touch, show and tell format.
Icy Hot or Not engages fans by letting them determine which plays are truly "IcyHot".
Shaquille O'Neil is the Icy Hot spokesperson. This Facebook game is a fun way to leverage his Shaqness.
